No one says “Like a Boy” so why do we use the term “Like a girl”? Great message, relevant topic, and nice execution. A necessary video that addresses a real problem.. and a topic that make sense for a brand like Always to be talking about.
“Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
“Dove Real Beauty Sketches”
B.e.a.u.t.i.f.u.l ! An excellent reminder to see the beauty in ourselves, that others see. Incredibly relatable for all women. Smart and clever move by Dove to not focus on their products but to communicate and establish a deeper connection and emotional understanding of their target audience. Amazing execution – a real breakthrough in cosmetics advertising. Well done… A+ for Dove!
“Extra – Origamo”
“Its the small things in life that count”… DEEPLY TOUCHING! This ones a tearjerker. When it comes to marketing, pulling the emotion out of your audience is one of the best ways to achieve impact with your message. Kudos to the ad team at Extra on some great marketing
Burberry and Google have come up with a charming idea to spread some love across the globe in a more personalized way. The two teamed up to put their own spin on a digital postcard with the launch of a romantic and innovative new project called, “Burberry Kisses,” (Launched June 2013) – a visually immersive experience that utilizes new technology and allows you to send a digital copy of your kiss to anyone in the world. This campaign is a charming and witty way of humanising technology in order to interact with the consumer and engage them in a more personal way.
“Unbelievable Bus Shelter | Pepsi Max #LiveForNow”
Pepsi captivates their audience with the unexpected. What makes this campaign so successful is that it’s so unexpected that its confusing. This confusion sparks curiosity and the audience spends time with the ad trying to understand what is happening. Once they have figured out what’s going on, they don’t stop interacting there. Because this ad offers something so unexpected once people understand it, all they want to do is play with the bus shelter technology and take photod with it. The “cool” factor that pepsi was able to create with this campaign provided something even more valuable then captivating the publics attention, it gave them the opportunity to create content that was spreadable.
“The Best Job In The World”
Creative advertising idea. Very effective with very little material.
“Telekinetic Coffe Shop Surprise – Carrie”
Hilarious prank! Great way to create a buzz.
“Grey Poupon: Society of Good Taste”
Grey Poupon is keeping it classy! Using the allure of exclusivity over popularity. We live in a time where everything is about how many likes you have. Quantity has become more important then quality to many. But Grey Poupon goes against the trend, deciding instead who they want to let be their FB friends. Such a clever idea and successful use of just a Facebook profile to create a viral buzz. Smart!
Did you know 20% of the terms typed into Google have never been searched for before? Or that grandparents were the fastest growing demographic on Twitter!? Great stats and helpful video. Definitely worth a watch.
“Big Data Analytics: Answers from Big Data”
Great video, informative and easy to understand. Gives you a glimpse into just how BIG, big data is and previews what the future of data holds.
“Personal Branding – What Color Is Your Brand”
Brilliant! Color is an important part of the equation, thats often overlooked. Interesting and something to keep in mind.
“The Tokyo Shimbun: Share the Newspaper with Children”
Great example of augmented reality #AR. Nice example of technology (and app) created by a brand that creates value for its customers.
The power of catvertsigng… Brilliant and funny video! #meow
“#Hashtag with Jimmy Fallon and Justin Timberlake (Late Night with Jimmy Fallon)”
#remember #to #keep #those #hashtags #in #check